iolo acquired by Phoenix Technologies, Expanding PC and Mobile Device Optimization Market Reach

Technical synergies expand global distribution channels for iolo products while strengthening Phoenix’s solution portfolio for major PC and tablet manufacturers

Los Angeles, CA – October 7, 2013 – iolo technologies, LLC, a market leader in performance optimization software for personal computers and mobile devices announced today that it has been acquired by Phoenix Technologies Ltd., the global leader in core systems software products, services and embedded technologies headquartered in Milpitas, California.

Founded in 1979, Phoenix provides core system software (BIOS) to major PC and tablet OEMs and ODMs as well as enterprises and distributors in the embedded device marketplace.  Its products are incorporated into over 125 million computing devices annually and enable the compatibility, connectivity, security, and manageability of the various components and technologies used in PCs, tablets, and a variety of other digital devices.

Noah Rowles, founder and CEO of iolo stated “When I founded iolo over 15 years ago my fundamental motivation was a vision and opportunity to develop technology that positively impacted millions of people.  With Phoenix’s technical expertise, industry relationships, and distribution strengths iolo will be able to build on our existing success and objectives in ways we never would have imagined before.  I look forward to partnering with the Phoenix team to develop significant value as we integrate the companies.”

“The industry leaders in PC optimization and core system software are combining to create a company that dramatically enhances the utility of PCs, tablets and other mobile devices for their end users,” stated Rich Geruson, president and CEO of Phoenix. “The combination allows iolo to leverage Phoenix’s broad market reach and will expand the distribution opportunities for both current and future Phoenix-iolo products.”

Phoenix Technologies is a portfolio company of Marlin Equity Partners which sponsored the transaction.  “We believe the combination of Phoenix and iolo increases the addressable market for both businesses and also provides a unique value proposition for the major PC OEMs and ODMs, as well as end consumers,” added Nick Kaiser, a partner at Marlin. “The acquisition of iolo supports Marlin’s commitment to grow and diversify Phoenix’s product offering beyond its core systems software capabilities.”


About iolo technologies, LLC
iolo technologies, LLC develops patented technology and award-winning software that repairs, optimizes, and protects computers and digital devices, enabling them to enjoy full computing potential by keeping devices running fast, stable, and problem-free.  With a global sales presence in 33 countries and products in 15 languages, tens of millions of people have used iolo’s products for their PC optimization, security, and data recovery needs since 1998. Today iolo is widely recognized by both consumers and industry experts as a worldwide leader in the system utility software market.The company’s product line, distinguished by its flagship performance optimization suite System Mechanic, is carried in more than 23,000 retail storefronts around the world and its software can also be purchased from all major e-tailers, as well as a multitude of domestic and international distributors and resellers. For more information visit

About Phoenix Technologies Ltd.
Phoenix Technologies Ltd., the leader in core systems software products, services and embedded technologies, pioneers open standards and delivers innovative solutions that enable the PC industry’s top system builders and specifiers to differentiate their systems, reduce time-to-market and increase their revenues. The Company’s flagship products – Phoenix SecureCore Technology™ and Embedded BIOS® — are revolutionizing the PC user experience by delivering unprecedented performance, security, reliability, continuity, and ease-of-use. The Company established industry leadership and created the PC clone industry with its original BIOS product in 1983. Every major PC maker uses Phoenix’s products and Phoenix has shipped its firmware in over one billion systems across the globe. Phoenix is headquartered in Milpitas, California with offices worldwide. For more information, visit